Strong demand, but clear dependence on OTAs:
~99% occupancy
84% Booking.com
9.5% website (IBE)
6% Expedia
1% Reconline
Additionally:
"We do not have a demand problem – we have a structure and control issue."

The approach: strategically re-establish technology
Together with Hotel Boost, a clear roadmap was defined – step by step:
Phase 1: Establish foundations
Evaluate locking system and create offer (Salto)
Review PMS and make decision
Define cash register system (including restaurant requirements)
Goal: Lay the foundation before further systems are built
Phase 2: Expand system landscape
In the next step, central systems will be defined:
Guest communication / Guest journey
Registration form / automation
Upselling systems
POS system for restaurant
Revenue management system
Focus: integration instead of silo solutions
Phase 3: Optimise setup & increase revenue
Alongside the system selection, the existing setup is analysed:
Build direct booking strategy
Optimise rate structure
Define up- & cross-selling
Reduce dependence on OTAs
Goal: More margin at the same occupancy

Target image: An integrated, scalable system
The vision for Aquafit is clear: A connected tech stack that enables growth – without increasing complexity
Specifically, this means:
Digital access system (fully integrated)
Central control of all booking channels
Seamless connection between hotel & restaurant (POS)
Automated guest journey
Clear data basis for revenue management
Flexible expandability for future systems
"We are not building a tool setup – we are building a system that works together."
Looking ahead: Expansion as an opportunity
With the expansion to 25 rooms and the new rooftop restaurant, the following will emerge:
The new tech stack will serve as the foundation for:
Efficiency
Scaling
Profitability